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Global marketing trends: perspectives from South Africa, Mexico, and the Netherlands
This week’s BrandStorm event, organized by United Fresh, featured various webinars about marketing trends and strategies. One of the discussions on Wednesday looked at the global trends in marketing. This session was led by Max MacGillivray, who is editor-in-chief at Beanstalk.Global, and featured Marius Du Plessis of citrus company Clemengold International, based in South Africa, Alies Padding of packaging company NNZ Inc., based in the Netherlands, and Mónica Moreno of marketing agency Grupo PM, based in Mexico.
Top: Max MacGillivray and Mónica Moreno. Bottom: Alies Padding and Marius Du Plessis.
February 16, 2021
United Fresh’s sixth annual BrandStorm event will take place online March 9-11. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives from each of their business segments on changing fresh produce marketing strategies.
The panel will be moderated by United Kingdom-based Beanstalk Global broadcaster Max MacGillivray. He will be joined by panelists Marius du Plessis, CEO of ClemenGold International (PTY) Ltd. in South Africa; Alies Padding MSc, innovation manager at NNZ Inc. in the Netherlands; and Mónica Moreno Arellano, marketing manager, Grupo PM in Mexico.