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Class action lawyers in Ecover case have ammo for their other lawsuits

Ryan Clarkson
OAKLAND, Calif. (Legal Newsline) – California class action lawyers are using a recent federal decision in their favor to attempt to boost their other cases.
The Clarkson Law Firm of Los Angeles and Moon Law of Palo Alto on May 12 pointed Oakland federal judge Jeffrey White at a colleague’s decision a week earlier that allowed a lawsuit against S.C. Johnson & Son to move forward.
That May 5 ruling said a reasonable consumer could have been misled by S.C. Johnson’s Ecover cleaning products, which are marketed as having plant-based ingredients. The lawsuit says consumers are misled into thinking they only contain healthy ingredients despite the presence of synthetic materials. ....

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S.C. Johnson, in class action battle, says plaintiff got what she paid for

SAN FRANCISCO (Legal Newsline) – A class action lawsuit that S.C. Johnson & Son misled customers when it said its ecover cleaning products are made “with plant-based ingredients” fails to identify a single lie, the company argues.
S.C. Johnson filed a motion to dismiss March 3 in San Francisco federal court against the class action being pursued by the Clarkson Law Firm of Los Angeles and Moon Law in Palo Alto. In a January complaint, those firms targeted the ecover line – which includes laundry detergent, dishwasher tablets and toilet cleaner.
The suit claimed ingredients like coconut and palm oil are subjected to “substantial chemical modification and processing” that creates an entirely new, synthetically created ingredient.” ....

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