hey, mark, it s good to see you. thanks. joining us today. yeah, for having me. yeah, well, it was a really fun read and i kind of wanted just jump in to the conversation i have a lot of love questions, but just to start off, i wanted to just see if you can explain kind what what inspired you write the book obviously you ve written on google and youtube for years but like what led you to to decide this is something need to write a whole book about. so i have been covering google since 2015 and then it became and and really it s an expanding kind of business conglomerate an empire and during that time youtube its media division, became increasingly important. the company s bottom line. it also became increasingly important for the company s political hurdles and some of their major business problems in the past seven years. and so during time i was reporting on a lot of the major crises that that youtube and its parent company dealt with sort of fire after. and what i saw was
read and i kind of wanted to just jump in to the conversation i have a lot of love questions, but just to start off, i wanted to just see if you can explain kind what what inspired you write the book obviously you ve written on google and youtube for years but like what led you to to decide this is something need to write a whole book about. so i have been covering google since 2015 and then it became and and really it s an expanding kind of business conglomerate an empire and during that time youtube its media division, became increasingly important. the company s bottom line. it also became increasingly important for the company s political hurdles and some of their major business problems in the past seven years. and so during time i was reporting on a lot of the major crises that that youtube and its parent company dealt with sort of fire after. and what i saw was a really fascinating in the short period of time this whiplash you have these employees at google and youtube
i have a lot of love questions, but just to start off, i wanted to just see if you can explain kind what what inspired you write the book obviously you ve written on google and youtube for years but like what led you to to decide this is something need to write a whole book about. so i have been covering google since 2015 and then it became and and really it s an expanding kind of business conglomerate an empire and during that time youtube its media division, became increasingly important. the company s bottom line. it also became increasingly important for the company s political hurdles and some of their major business problems in the past seven years. and so during time i was reporting on a lot of the major crises that that youtube and its parent company dealt with sort of fire after. and what i saw was a really fascinating in the short period of time this whiplash you have these employees at google and youtube who see themselves as an underdog to traditional media to tra
hey, mark, it s good to see you. thanks. joining us today. yeah, for having me. yeah, well, it was a really fun read and i kind of wanted to just jump in to the conversation i have a lot of love questions, but just to start off, i wanted to just see if you can explain kind what what inspired you write the book obviously you ve written on google and youtube for years but like what led you to to decide this is something need to write a whole book about. so i have been covering google since 2015 and then it became and and really it s an expanding kind of business conglomerate an empire and during that time youtube its media division, became increasingly important. the company s bottom line. it also became increasingly important for the company s political hurdles and some of their major business problems in the past seven years. and so during time i was reporting on a lot of the major crises that that youtube and its parent company dealt with sort of fire after. and what i saw w
read and i kind of wanted to just jump in to the conversation i have a lot of love questions, but just to start off, i wanted to just see if you can explain kind what what inspired you write the book obviously you ve written on google and youtube for years but like what led you to to decide this is something need to write a whole book about. so i have been covering google since 2015 and then it became and and really it s an expanding kind of business conglomerate an empire and during that time youtube its media division, became increasingly important. the company s bottom line. it also became increasingly important for the company s political hurdles and some of their major business problems in the past seven years. and so during time i was reporting on a lot of the major crises that that youtube and its parent company dealt with sort of fire after. and what i saw was a really fascinating in the short period of time this whiplash you have these employees at google and youtube