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The Morning Briefing: Non-advised services and FSCS charges

Good morning and welcome to your Morning Briefing for Tuesday 22 February, 2022. To get this in your inbox every morning click here. FCA non-advised services The Financial Conduct Authority wants to encourage more consumers to invest through non-advised services in what it terms “a guided sales model”. It has been ....

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The Openwork Partnership launches TV advert on value of advice

The Openwork Partnership launches TV advert on value of advice
The value of financial advice
A shot from The Openwork Partnership s TV advert.
The advertising campaign will include the partnership s new brand slogan: For us, financial advice is personal.
The television advert will be voiced-over by Eastenders and The Bill actor Lucy Speed and has been created in order to underline how memories, trust, relationships, and key life events, such as a home of your own, can matter more than money , the advice giant said. It will also encourage people to search for an Openwork adviser using its own search tool. ....

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Openwork launches TV campaign highlighting value of advice

Openwork launches TV campaign highlighting value of advice
By
Rebekah Commane
17
Openwork ad still
Openwork Partnership is launching a national television and press advertising campaign highlighting the benefits of financial advice.
The campaign is part of the network’s growth strategy and will focus on how financial advice can help customers enjoy life, with the strapline ‘For us, financial advice is personal’.
Actor Lucy Speed, known for roles in EastEnders and The Bill will voice the TV ads, which Openwork says will underline how events such as homeownership can ‘matter more than money’ and how financial advice can help customers to achieve this. ....

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From Openwork to The Openwork Partnership: Brand experts assess the change

From Openwork to The Openwork Partnership: Brand experts assess the change
Small team important
Rebranding, especially during a pandemic, can be a risky decision and unless done correctly can have its pitfalls, but advice giant Openwork has just taken the leap. Professional Adviser’s Sophie King speaks to some branding experts on Openwork’s change.
Openwork rebranded itself as The Openwork Partnership after rebranding work that began more than a year ago. As you may have guessed, one area Openwork particularly stresses is a key component of its rebrand.
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PA is dedicated to championing professional advisers. It helps you build your business, service clients and generate sustainable income. ....

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