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Published on Rich Products (Rich’s) is kicking off 2021 with a further distribution drive for its Baked range through an extended partnership with CJ Lang & Son Limited. The exclusive deal will see the sweet bakery brand available throughout Scotland from 3 February. After successfully launching cookies in select CJ Lang sites last summer, the partnership will be evolved to include muffins and buns and will be rolled out to the convenience giant’s full 108 company-owned Spar stores. Baked is a mouth-watering range of sumptuous, premium sweet baked goods available across the wholesale, grocery, foodservice and OOH channels. With more and more shoppers looking for treats that are ‘worth the calories’, the portfolio is positioned to help convenience retailers offer deliciously indulgent, coffee-shop quality products. ....
2nd February 2021 Rich Products (Richâs) is kicking off 2021 with a further distribution drive for its Baked range through an extended partnership with Scottish SPAR wholesaler and convenience retailer CJ Lang & Son. The deal will see the sweet bakery brand available throughout Scotland from 3 February. The firm launched its cookies in select CJ Lang sites last summer, with the latest development including its muffins and buns that will be rolled out to all the groupâs 108 company-owned SPAR stores. John Want, Sales, Marketing and R&D Director at Richâs, said: âOver the past year weâve seen a rise in people shopping locally â in fact, social media searches for âlocal shopsâ are up by 179%. This means consumers arenât just popping in for their essentials but relying on their nearby convenience store for more premium, special products too. Especially those that are perfect for an indulgent âtreatingâ moment. ....