Destination DC (DDC) today announced a record 22.8 million total visitors to the nation's capital in 2017, up 3.6% over 2016. Elliott L. Ferguson, II, president and CEO of Destination DC, confirmed the banner year for DC's tourism industry at the organization's annual Marketing Outlook Meeting held at Andrew W. Mellon Auditorium with city leaders, stakeholders and local tourism and hospitality businesses. | Travel News | eTurboNews | Trends | Travel News
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New international representation, partnerships and insights position the nation’s capital to welcome overseas visitors
Washington, DC) - Destination DC (DDC) today announced efforts to continue driving overseas visitation to Washington, DC, in partnership with new representation in key markets: China, Australia and India, as well as a continued relationship with its agency of record in the United Kingdom.
In 2017, the nation’s capital welcomed a record 22.8 million total visitors, up 3.6 percent over 2016. Of those visitors, DC saw 20.8 million domestic (up 4.2 percent) and 2 million overseas (up 1.3 percent). Due to revised data from the U.S. Department of Commerce released in late 2018 dating back several years, there have been shifts in some of DC’s top overseas markets.
China is the city’s top overseas market with 302,000 visitors in 2017
(Washington, DC) Destination DC (DDC), the official destination marketing organization for Washington, DC, will host a sales and media mission in China from March 11-15, 2019 to promote DC’s new tourism offerings to its top overseas market. Traveling with key partners, the delegation will visit Beijing, Shanghai and Guangzhou to showcase a diverse U.S. capital city to top travel agents and consumer media.
China continues to be DC’s strongest market with 302,000 Chinese visitors in 2017 spending $655,728,533. With a 10 percent market share of China’s visitors to the U.S., one out of every 10 Chinese visitors to the U.S. visited Washington, DC.