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Turning Crisis into Opportunity: How Hong Kong s Quarantine Hotels Build Brand Love

Surviving hotel quarantine, whether for a mandated seven, 14, or 21 days, is no easy feat. But amid challenging times for the hospitality industry, government-enforced hotel quarantine schemes all over the world – perhaps most notably in Hong Kong – have offered opportunities for hotel companies to demonstrate what “hospitality” truly means for their brand.

A New Vision: Elevating the Everyday with Nina Hospitality

Source: Media Outreach The uplifted brand introduces bespoke experiences that provide cosy comfort and hospitality excellence for locals and travellers alike #NinaLife HONG KONG SAR – Media OutReach – 3 March 2021 – L’hotel Group, a member of Chinachem Group, today unveils its brand transformation to Nina Hospitality. The new identity reflects the brand’s promise of ‘Elevating the Everyday’ through personalised experiences that blend top-notch service with a friendly and approachable ambience throughout their properties. Nina Hospitality’s service from the heart, across their hotels, serviced apartments and residences, creates memorable moments that feel like home. Guests are invited to discover new brand touchpoints through an array of offerings, such as the ‘Hello Nina’ staycation package comprising of an exclusive one-on-one private experience with master chefs and baristas.

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