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CMO rounds up several Australian and global brands investing in sustainability themed campaigns and experiential activities in recognition of this year's International Earth Day ....
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Last modified on Mon 17 May 2021 13.32 EDT In January this year, I put myself on a no-new-clothes shopping ban. It was an attempt to curb my emotional spending; a self-imposed penance because getting what I wanted felt easy (how good is that Catholic guilt though?) and a move towards sustainability. I assumed it would be torture, but five months in and I seem to be thriving: high on my (evolving) ability to wait, haggle and be conscientious for the sake of both wallet and Earth. âBuying preloved fashion used to be associated with op-shops and thrifty bargain hunters, but more and more people are coming to realise the impacts of fast fashion and the benefits of buying preloved,â says Hannon Comazzetto, who has been buying and selling preloved fashion since she was 15. She founded the circular fashion marketplace AirRobe.com, which integrates directly into online fashion stores and allows you to on-sell your purchases, because she understood âthe financial rea ....