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An employee serves a buyer paying with the ShopeePay online payment app at a McDonald’s drive-through in Salemba, Jakarta, on May 11, 2021. - JP JAKARTA (The Jakarta Post/ANN): Despite being a new player in the country’s digital payment scene, ShopeePay, the e-wallet arm of online marketplace Shopee, has become a market leader amid the e-commerce boom during the pandemic. Established in 2018, it has captured the majority of Indonesia’s digital wallet market share by being on the price offensive, in the form of vigorous discounts and cashback offers. ShopeePay had the highest user penetration at 68 per cent, outperforming other e-wallets such as OVO (62 per cent), DANA (54 per cent), GoPay (53 per cent) and LinkAja (23 per cent), according to a survey by a market research firm NeuroSensum that took place from November 2020 to January this year. ....