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Reply Mt. Laurel restaurants like On The Border and Moe s Southwest Grill will be among the local establishments celebrating Cinco de Mayo, which commemorates Mexico beating the French at the Battle of Puebla in 1862 (Shutterstock) BURLINGTON COUNTY, NJ Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday s original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday every year, peaking in 2018 when the holiday fell on a Saturday and coupled with the Kentucky Derby. ....