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Ingenuity, then you can get into an insoluble problem here where its a remote part of nigeria and technology is being used against technology. That was actually, we had this conversation a little bit about some of the limits of online activism and some people say activism. You know, this ability of just masses of people to bring attention to these issues. Right, so and we talked about how that kind of bubbled up during the whole Malaysian Airlines hysteria where, you know, we all of a sudden started paying attention to these 200 kidnapped girls but werent paying attention before. And the other kind of analog there is joseph kony 2012, probably the most Massive Campaign in terms of online activism. The whole premise was lets make kony famous and lead to some sort of capture, right . But still, as you say, still out there, wechblt found most of these girls there are limit ....