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Twitter's rebrand into X spurs 'healthy skepticism' among medical marketers

Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers. From PR Week ....

Ed Krassenstein Edkrassen , Elon Musk , Chuck Hemann , Jennifer Vance , Eli Lilly , Jody Van Swearingen , Linda Yaccarino , Pete Levin , Fingerpaint Group , Publicis Health Media ,

Netflix prepares its ad-supported tier. Healthcare marketers have questions

Netflix prepares its ad-supported tier. Healthcare marketers have questions. From PR Week ....

Chuck Hemann , Real Chemistry ,

Netflix prepares its ad-supported tier. Healthcare marketers have questions.

Potential cons of the new ad-supported platform include questions around its audience-targeting capabilities. ....

Chuck Hemann , Real Chemistry , Wall Street Journal ,

Whither healthcare and pharma Twitter in the Musk era?

Whither healthcare and pharma Twitter in the Musk era?. From PR Week ....

Chuck Hemann , Alexandra Gilson , Gil Bashe , Elon Musk , Media Group , Drug Administration , Finn Partners , Rupert Murdoch , Federal Trade Commission , Real Chemistry ,

Whither healthcare and pharma Twitter in the Musk era?

While social media experts stress that it’s too early to draw any conclusions, many worry about the potential effect on brand safety. ....

Chuck Hemann , Alexandra Gilson , Gil Bashe , Elon Musk , Media Group , Drug Administration , Finn Partners , Rupert Murdoch , Federal Trade Commission , Real Chemistry ,