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Beginning on the first day of IMEX Frankfurt, which will run May 23-25, She Means Business: a conversation for all, delivered by IMEX and tw magazine and supported by MPI, will ask the important question of where gender equality meets sustainability in the meetings and events industry. “The industry is 70% women-powered, but only 20% women-led, meaning that clearly more work around equality of opportunity is needed,” said Carina Bauer, CEO of IMEX Group, in a press release sharing the guiding principle of She Means Business.