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Dealing with Financial Challenges? Business Experts Share How to Overcome Them

Managing small business finances generally involves several strategies. Here are expert tips with insights on how to manage your finances. ....

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An Expert Guide for Adapting to AI and Other Powerful New Technology for Businesses

Knowing what types of technology are most relevant for your businesses is essential. Here are some expert tips for adapting to the new tech. ....

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How to Use Augmented Reality and Other Tech Tools to Grow Your Business

Today’s small businesses have access to more tech tools than ever. Here's how you can use augmented reality and other tech tools to grow your business. ....

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Experts Share How to Find the Sweet Spot for Social Media Marketing

Each company’s social media strategy is likely to be different. Below, experts share how to find the sweet spot for social media marketing. ....

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The Guardian's Special Focus on Nigeria's Most Enduring and Iconic Brands: Part 3 | The Guardian Nigeria News - Nigeria and World News — Features — The Guardian Nigeria News – Nigeria and World News

A brand is more than a name, mark, logo, icon or catchphrase. It is a promise, and successful brands deliver on their promises. They tell consumers what value they add through their products/services and deliver to the expectation of their customers. It is by delivering on the promises that they create value. ....

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