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The World Association of Newspapers and News Publishers (WAN-IFRA) held its annual congress in Vienna, Austria last week, talking to the theme “Taking Publishing to the Next Level”. It also presented its yearly update of current trends shaking up the world of newspapers. The big message was: newspaper circulation might have declined, but it has been made up by an increase in digital audiences. At the same time, newspapers still reach more people than the Internet.
“Circulation is like the sun. It continues to rise in the East and decline in the West,” said Christoph Riess, CEO of WAN-IFRA, who presented the annual survey [last] Thursday at the Congress and World Editors Forum.