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Say Yes to Connecticut

Here is Renee's interview with Christine Castonguay, Interim Director of the Connecticut Office of Tourism. ....

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The Day - Connecticut, region hoping to tap into pent-up tourism demand - News from southeastern Connecticut

In March, more than two-thirds of the respondents to a survey of Northeast-based consumers indicated that once vaccinated against COVID-19, they’d be comfortable traveling to destinations within 100 miles of home.
State tourism officials are pointing to that statistic as they launch “Say Yes to Connecticut,” a $1.2 million spring/summer marketing campaign designed to take advantage of the state’s relatively high vaccination rate and Gov. Ned Lamont’s scheduled May 19 rollback of capacity restrictions on restaurants, entertainment venues and attractions.
Last summer, the state made a similar investment in “So Good to See You, Connecticut.” At the time, COVID-19 restrictions were in place, including an advisory that required travelers arriving from most other states to self-quarantine for 14 days. ....

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State Launches 'Say Yes To CT' to Benefit Tourism Industry – NBC Connecticut

Updated on May 7, 2021 at 5:49 pm
NBC Universal, Inc.
The state has launched a new tourism campaign entitled Say Yes To CT to get people excited about what Connecticut has to offer.
The slogan was created by state and tourism leaders to offer a little bit of hope ahead of the summer season. The $1.2 million initiative comes after the industry took a hit in 2020. However, tourism leaders believe a rebound is near as vaccinations increase and residents along with out-of-state visitors feel comfortable traveling and taking in some of the sights.
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CT launches $1.2 million summer tourism campaign as reopening continues

After a year of lockdowns and travel restrictions, the Connecticut Office of Tourism is launching a new, $1.2 million summer marketing campaign in hopes of increasing visits to beaches, parks, cultural venues, restaurants and other attractions.
The “Say Yes to Connecticut” multimedia campaign officially started May 1, and will continue through Sept. 6, Labor Day, with ads airing on television and social media sites such as Facebook and Instagram, according to state tourism officials. The effort is also expected to incorporate paid search marketing, email marketing and new content published through CTvisit.com, Connecticut’s official tourism website.
Marketing materials will feature hundreds of businesses and recreation sites across the state, including inns, bed-and-breakfasts, restaurants, museums, historical attractions, farms, wineries, breweries, state parks, beaches, nature centers and shopping destinations. ....

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'Say Yes' is new Connecticut tourism campaign

'Say Yes' is new Connecticut tourism campaign
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