Santa Cruz County saw the biggest tourism spike in all of California since 2019, and while Aptos is not as famous as the Santa Cruz Boardwalk or Capitola Wharf, its reputation helps it stick out.
Settling in as head of the private, nonprofit corporation focused on enhancing tourism and the local economy, Terence Concannon sees "a sense of optimism" post-pandemic, and is not only aiming to bring in visitors from emerging markets like Mexico and Brazil but also to help build South County's tourism infrastructure all without alienating county residents in the process.
AAA reports gasoline prices in Santa Cruz County are up to $1.25 per gallon from a year ago, with the average price for a gallon of gasoline at $4.75 a gallon.
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