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ESG investment, AI tools mastery and other top trends for the PR industry

In 2024, in the PR industry, ESG is the area in which most investment is expected, AI tools mastery is the most important skill says a new report.

United kingdomUnited statesChristina forsgaardRob morbinEthel ramosRichard bagnallAsia pacificRohan shahReuben sinclairMars petcareIshtar schneiderCo managing partnerEastern europeWestern europeMiddle eastNorth america

ICCO Ratifies Principles For Ethical Use Of AI In Public Relations

ICCO Ratifies Principles For Ethical Use Of AI In Public Relations
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Grzegorz szczepanskiChristina forsgaardInternational communications consultancy organisationWe communicationsSkills groupNetprofile finlandWarsaw principlesKnowlton strategiesMccann poland