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The future of retail belongs to those who make the best decisions


The future of retail belongs to those who make the best decisions
The key is adding data into the mix from all places and in as real time as possible so retailers can make better, more informed decisions, writes Deloitte s Christina Bieniek.
Published June 3, 2021
SARINYAPINNGAM via Getty Images
Editor s note: The following is a guest post by Christina Bieniek​, chief commercial officer at Deloitte. Views are the author s own.
No matter how you slice it, retail revolves around the consumer and that makes the consumer your north star as a retail professional. But following that north star takes work; you have to actively make decisions to keep your team and your company focused while simultaneously adjusting to meet your customer where they are today and where they will be tomorrow. That means decision making is the critical driver of how retailers can grow, transform and innovate. ....

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