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Miranda Fry | Obituary | The Huntsville Item

Miranda Fry passed away. This is the full obituary where you can share condolences and memories. Published in the The Huntsville Item on 2024-04-30. ....

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How Tinder created an apocalyptic, choose-your-own-adventure love story for Gen Z

By Kendra Clark-07 April 2021 11:00am
Tinder’s ‘Swipe Night’ campaign ranked 6th in this year’s World Creative Rankings
For Gen Z, swiping had become a bore. Enter ’Swipe Night,’ Tinder’s dynamic choose-your-own-adventure style experience full of twists, turns and a range of real-life moral dilemmas that matched users based on the way they played. The campaign proved to be a match made in heaven for daters and Tinder, and was so well received that it ranked 6th in this year’s World Creative Rankings. To get the full scoop, The Drum spoke to Los Angeles-based agency 72andSunny.
Tinder, it could be argued, mainstreamed the ’swipe.’ The app made swiping for romance, well, cool (not to mention that research suggests that, from a cognitive standpoint, swiping is just as easy as tapping). Now, the interfaces of everything from e-commerce platforms to food and beverage ordering apps employ swipe functions. ....

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