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First impressions, a distinguished brand, and the speed at which you respond to a potential customer inquiry are all crucial as the HVAC industry transitions from a replace to a repair market.
With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.
AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.