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Measurement, diversity and radical partnerships These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker. “You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.” Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes, ....
Share this article Share this article BEDFORD, Mass., Dec. 14, 2020 /PRNewswire/ Coravin, Inc., the premier global wine technology company, announced today the launch of the Coravin Marketplace, a one-stop-shop for a wide selection of unique wine-related offerings. Designed for all wine lovers, from elite connoisseurs to mainstream enthusiasts, the Coravin Marketplace features a curated selection of offerings like wine tasting experiences, décor, appliances and bar accessories not easily accessible online or in store. Source: Coravin Source: Coravin The Marketplace uses Coravin s online platform to bring bespoke brands, products and experiences into a single environment that help uncork and further enhance wine enjoyment for consumers. Some of the featured partners include Vinglace, NewAir, Georj Jensen, Cheese Grotto, Sagaform, Skurnik and Orrefors. ....