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According to Chinese myth, the story of the zodiac calendar originates from when the Jade Emperor challenged 12 animals to a race. The Rat asked the Ox for help and rode on his back until he jumped off at the last moment and crossed the finish line first. In second came the Ox and after it came the other 10 animals, marking each new year with a different animal. In the tale, the Rat symbolizes cleverness and shrewdness, while the Ox represents positivity, resilience and honesty. On Feb. 12, members of the Staples community celebrated Lunar New Year with cultural traditions, embracing positivity and persistence as the year of the Ox begins. ....
Revealing. the broader question is you re a small business or a large one, you have hundreds or thousands of more fans or followers. you have to find the right balance. sometimes people can be too personal talking about being a fortune teller. sometimes it s like you re reading press releases. buy this, buy this. find that balance between the two and i think a good way is to really focus on what is your audience talking about. there are other ways too engage and build a conversation with them. chris, jay, appreciate you guys giving advice. thank you. thanks for joining me today. i hope you learned a thing or two. click on open forum.com/your business for more information. you ll find all of today s segments plus web exclusive con tentd with more information to help your business grow. you can also follow us on twitter, it s msnbc your biz and ....
Environment. it s such a neat company and done such a good job. chris and yea, thanks for talking about this with me. stick around, we need you later in the show. sure. no matter how informative or entertaining your youtube video is, content alone will not guarantee you an audience of potential customers. smart marketing is key. here now are five of the most successful tactics for promoting a new youtube video courtesy of entrepreneur.com. one, promote on your company blog. chock up each video in a post. tell your e-mail list. when you upload new content, send a message. three, connect to social media. facebook lets you embed videos in your status updates and on pinterest, you can pin them to virtual pin boards. also, promote your videos on social bookmarking and news sites like red it and stumble upon. four, do some old-fashioned public relations. issue a press release when you ve uploaded a particularly ....
Over 4,000 people each weekend for it to have worked as it has now. i think launching online allowed us to get a large following, much faster than if we had bricks and mortar because you re limited by geography. so far it s been a big success, exceeding all of their expectations. is demand what you expected or more. it s about double what we expected. why? we re hiring if you re looking for a job. go to warby parker.com/jobs. that was a really interesting piece to do, particularly because those warby parker founders are truly forward thinking. so how can you apply some of their learnings to your business? let s turn to the board of directors. chris fray lick invested in ....
Warby parker and this is the ceo of the gold group. great to see both of you. great to be here. chris, we were talking about how gorgeous that store is. they did a really nice job with that. it is. i got to visit it for the first time last weekend. it was beautiful, it was packed. it felt more like an apple store than an eye glass store. like an apple store, instead of a genius bar, they have an eye exam bar. you can get your eyes checked right there. i want to talk about two different topics. the first is about retail in general and how they re rethinking the idea of retail. that it s not you re going into buy something. it is an experience. how important is that? well, i would have to say app am really changed the current state of retail and what can be done and what s possible. i think that warby parker very much fits into that theme with their own brand and their own twist on it. so jay, for anyone with a brick and mortar retail store, do they need to think of themselve ....