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Kubient Reveals Ad Execs Are Seeking More Insights for their Ad Spend Ad Tech shares Industry s Perspective of Ad Fraud News provided by Share this article
Kubient (NasdaqCM: KBNT, KBNTW) ( Kubient or the Company ), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of advertising professionals that sought to take a snapshot of the industry s perspective on the multi-billion dollar problem of advertising fraud, how they allocate budget based on risk, the channels that have the best ROI, as well as the overall lack of confidence in the industry s ability to effectively combat fraud. ....