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Peter Moore, designer of the Air Jordan 1 shoe for Nike – obituary

Created for Michael Jordan, the shoes helped to make Nike the dominant force in sportswear

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Peter Moore, designer of first Air Jordan sneaker, dies at 78

The Air Jordan campaign also marked one of the first times a player in a team sport was marketed for his individual appeal.

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Peter Moore, a Force in the 1980s Sneaker Revolution, Dies at 78

He was a key member of the team at Nike that changed sneaker culture by developing the enduringly popular Air Jordan.

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