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费用高6倍、利润低于平均值 谁从明星店赚到钱了？


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（原标题：费用高6倍、利润低于平均值，谁从明星店赚到钱了？）
真用心还是真捞钱，消费者总有一天会发现
撰文/ 星晚
近日里，邓伦在微博上吐槽自己身为老板也排不上自家火锅店“火社”的号。而另一边，跨界前辈们的店却纷纷以不同姿势“翻车”了。
上上谦陆续关店、贤合庄老板陈赫退出公司、辣斗辣后厨被爆脏ä ....

Republic Of , United States , Huang Xiaoming , Zheng Kai , Li Chen , Zheng Kai King , Guo Tung , China Hotel The Association , Management Limiteda Corporation , Management Center , Service Limited , Service Management , Management Limited , Chen Hz Li , Zheng Fire Phoenix Andrew , Chongqing Sichuan Shanghai Tibet , Fire Phoenix , Zheng Kai King Grandfather , Fire Phoenix Andrew , Kyin Tan , Chen Hz Lee , Chengdu District , Zheng Shanghai , Marketing Fire Phoenix , Management Force , Operations Management ,

费用高6倍、利润低于平均值，谁从明星店赚到钱了？


从罗经理和何经理提供的贤合庄、天然呆、火凤祥品牌介绍来看，他们将“超级明星IP+互联网强势收割流量”作为市场推广策略。陈赫、李晨、关晓彤等人的社交平台数据，成为了一块活字招牌。
然而明星的加持成本对于加盟商来说实在有些昂贵，任职于重庆一家大型规模调味品工厂的冯哲告诉锌刻度，贤合庄、谭鸭血、每味每客、巴倒烫等品牌都是其公司的合作对象。
“我们与贤合庄合作的是清汤、酱料、卤料等，说实话，明星代言品牌加盟费太高了，找到源头利润才会更高。”冯哲介绍，同样使用他们提供的明星餐饮店原材料，但加盟其他没有明星招牌的品牌，包含加盟费、设备费、装修费等费用在内的总投资可以低至35万。
不可否认的是，明星IP在互联网上带来的流量的确胜过普通餐饮店。但从某种程度上来说，差距近6倍的投 ....

Republic Of , United States , Huang Xiaoming , Zheng Kai , Li Chen , Zheng Kai King , Guo Tung , China Hotel The Association , Management Limiteda Corporation , Management Center , Service Limited , Service Management , Management Limited , Chen Hz Li , Zheng Fire Phoenix Andrew , Chongqing Sichuan Shanghai Tibet , Fire Phoenix , Zheng Kai King Grandfather , Fire Phoenix Andrew , Kyin Tan , Chen Hz Lee , Chengdu District , Zheng Shanghai , Marketing Fire Phoenix , Management Force , Operations Management ,

费用高6倍、利润低于平均值，谁从明星店赚到钱了？

费用高6倍、利润低于平均值，谁从明星店赚到钱了？
sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.

Republic Of , United States , Huang Xiaoming , Zheng Kai , Li Chen , Zheng Kai King , Guo Tung , China Hotel The Association , Management Limiteda Corporation , Management Center , Service Limited , Service Management , Management Limited , Chen Hz Li , Zheng Fire Phoenix Andrew , Chongqing Sichuan Shanghai Tibet , Fire Phoenix , Zheng Kai King Grandfather , Fire Phoenix Andrew , Kyin Tan , Chen Hz Lee , Chengdu District , Zheng Shanghai , Marketing Fire Phoenix , Management Force , Operations Management ,

费用高6倍、利润低于平均值，谁从明星店赚到钱了？-钛媒体官方网站

费用高6倍、利润低于平均值，谁从明星店赚到钱了？-钛媒体官方网站
tmtpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmtpost.com Daily Mail and Mail on Sunday newspapers.

Republic Of , United States , Huang Xiaoming , Zheng Kai , Li Chen , Zheng Kai King , Guo Tung , China Hotel The Association , Management Limiteda Corporation , Management Center , Service Limited , Service Management , Management Limited , Vision China Text , Chen Hz Li , Zheng Fire Phoenix Andrew , Chongqing Sichuan Shanghai Tibet , Fire Phoenix , Zheng Kai King Grandfather , Fire Phoenix Andrew , Kyin Tan , Chen Hz Lee , Chengdu District , Zheng Shanghai , Marketing Fire Phoenix , Management Force ,