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China's Beer Sales Boom in First Half Driven by Hot Demand for Craft Beers yicaiglobal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yicaiglobal.com Daily Mail and Mail on Sunday newspapers.
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Carlsberg CEO Cees t Hart hailed his company s performance in China Speaking after the release of Carlsberg s full-year results today, CEO Cees t Hart said that aside from a few localised restrictions in the run-up to Chinese New Year, China is back to normal following lockdowns early last year. Carlsberg owns a number of breweries in the country including near Wuhan where COVID-19 was first identified. Carlsberg posted a modest volumes increase in China for calendar-2020 despite an overall beer market decline. The growth was against a 4% global volumes drop on a 10% fall for the group s flagship namesake brand. Meanwhile, t Hart revealed the company is rolling out an alcohol-free beer in China for the first time. The launch of Chongqing Beer s AFB comes against a backdrop of growing alcohol-free sales for Carlsberg around the world. In today s results, the sub-category s volumes were up 11% and represented one of the few growth areas for Carlsberg. ....