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New rules set to shake up China's shrinking infant formula market – The Frontier Post thefrontierpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thefrontierpost.com Daily Mail and Mail on Sunday newspapers.
China's introduction of the world's strictest nutrient standards for infant formula are likely to see scores of brands give up on a market that is shrinking along with the country's falling birth rates, industry executives and analysts say. New rules imposed in February force infant formula makers to invest heavily to re-make, test, certify and re-register their products for China, before potentially conducting new marketing campaigns. This will further shake up an industry already at the forefront of China's demographic decline, with bigger domestic and international brands likely to increase their market share as smaller ones exit, analysts said. ....
By Farah Master HONG KONG (Reuters) - China's introduction of the world's strictest nutrient standards for infant formula are likely to see scores of . ....
China's introduction of the world's strictest nutrient standards for infant formula are likely to see scores of brands give up on a market that is shrinking along with the country's falling birth rates, industry executives and analysts say. ....