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A clearly annoyed NPI boss Paul Crawford told me: We have no involvement with Your Options and have not provided any kind of approval to them. We will be contacting Your Options immediately to demand that they cease the misuse of our name and that they withdraw any promotional collateral that refers to us. Your Options and Ashley Parkin-Beacher did not respond to repeated invitations to comment. Company records describe Your Options as a market research and public opinion polling business, with no mention of financial expertise. It seems likely it works on commission, drumming up business for some middleman, but its claims are too flawed to be trusted. Steer clear. ....