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One Trick That'll Help You Live a Wealthier and Happier Life: Framing


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The happiness we feel about our money, work, relationships and life in general isn’t derived by only what happens, but also
how we perceive what happens.
A famous saying often attributed (rightly or wrongly) to Roman emperor and Stoic philosopher Marcus Aurelius goes like this: “Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.”
What he seems to be articulating is a cognitive bias named more than 1,500 years later as the “framing effect.”
The framing effect is the psychological principle that our decisions are influenced by how choices are positively or negatively presented. It is related to the groundbreaking research of Amos Tversky and Daniel Kahneman known as prospect theory, which states the pain of a loss is twice as powerful as the pleasure of a gain. What that means is that when given the choice, people prefer a sure gain over a probable one, and they prefer a probable loss over a de ....

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