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Consumers change behavior when their minds are directed, their hearts motivated and the path to change is clear and easy to follow. Behavior change experts find that all three conditions must be met for difficult changes, such as changing habitual shopping patterns and switching brand loyalty.
Chocolate makes an interesting case study because it has emotional appeal, growing consumer demand and it’s a huge global business. Chocolate resonates with consumers because it is associated with romance, holidays, rewards for good behavior and stress-eating. The global chocolate market is forecast to reach over $139 billion by 2024, with a compound annual growth rate of 4.5 percent from 2019 to 2024. Market trends show that the antioxidant properties of dark chocolate drive demand. Benefits to cardiovascular health associated with milk chocolate are expected to strengthen that demand.
Easter scorecard: chocolate companies ranked for child labour and sustainability practices By Anthony Myers The annual Easter Scorecard, published by Be Slavery Free, Green America, Inkota, Mighty Earth, and National Wildlife Federation, which surveys chocolate companies and cocoa suppliers, reveals many of the chocolate manufacturers and retailers are still failing to address social and environmental concerns, according to the 2021 findings.
Storck, a confectioner with production facilities in Germany and 21 international subsidiaries, received the ‘Rotten Egg Award for lowest marks relating to its lack of responsiveness and transparency. Its brands include Werther’s Original, Riesen, Toffifee, Merci, Colourful World, and Bendicks.
Press Release – Be Slavery Free NZ Whittaker’s Chocolate awarded the ‘Good Egg’ Be Slavery Free (Australia and the Netherlands), Green America , INKOTA , Mighty Earth , and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the worlds biggest …
NZ Whittaker’s Chocolate awarded the ‘Good Egg’
Be Slavery Free (Australia and the Netherlands), Green America, INKOTA, Mighty Earth, and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the world’s biggest cocoa traders, chocolate manufacturers, and retailers are addressing social and environmental benchmarks. These six NGOs bring expertise and experience across the sections in the Scorecard and combined together bring deep understandings to the social and environmental areas in the cocoa production of the chocolate industry and what the emerging bench-marks look like.
NZ Whittaker's Chocolate awarded the 'Good Egg' Be Slavery Free (Australia and the Netherlands), Green America , INKOTA , Mighty Earth , and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the world’s biggest .