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Courtesy of Casa Masa
The first time I met John Hernandez was in the parking lot of the Double Wide honky-tonk on the eastern outskirts of Dallas’s Deep Ellum neighborhood. It was fall 2017, and the watering hole was hosting a market of food vendors as a fundraiser for the victims of Hurricane Maria in Puerto Rico, as well as those suffering after the earthquake that had recently struck the Puebla region of Mexico. Hernandez was serving his tamales from the window of an Airstream trailer. A year earlier, he’d started his pop-up tamale company, Casa Masa, as a side gig and creative outlet while he juggled other restaurant industry jobs; if the eager line of customers was any indication, business was good. More than three years later, his success is “incredible,” he says.  ....

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