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Client Brief: Our main task was to create a strong branding that would make the chocolate bars stand out in the market. That is the main reason we chose to tell the story behind the branding idea through packaging and product design. Brand story: On the edge of the galaxy NH-2, there was a planet called Xanthes where a race of pretty creatures called Myu lived their happy lives without knowing the feeling of sadness. The source of their happiness was an ancient fountain of unknown alien origin. Once the fountain ceased to exist and sadness fell over the planet. The only professor of Xanthes had been working for long hours to discover the element in the liquid. And finally, he came to a disturbing realization: the quantity of the foreign substance called cocoa was the source of happiness and it had decreased in the magic liquid. Then a group of Myus was set off to find the foreign substance in outer space. ....