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Lancome and CDFG go digital-first for Lunar New Year in Hainan
Lancome Travel Retail Asia Pacific and
China Duty Free Group (
CDFG) marked the Lunar New Year with a digital-first campaign in
Hainan this year.
Sanya Edition Hotel and the
Haikou Riyue Plaza Duty Free Shop, supported by online engagement for shoppers.
The engagement featured the brand’s popular Let’s Reset for a Blooming New Year campaign, with retailtainment at the two pop-ups directing shoppers to the Lancôme e-commerce site as well as to the outlet at CDFG’s
Sanya Duty Free Shopping Mall.
Lancôme Travel Retail Asia Pacific General Manager Stevie Wong said: “We are pleased to unveil the Lancôme Lunar New Year 2021 pop-up in partnership with China Duty Free Group – an exceptional collaboration to bridge travellers’ online and offline beauty experience, bringing the Lancôme spirit to millions of Lancôme fans who may not be able to travel this season.
Nike, Inc. Presents its 2021 Chinese New Year Collection
Nike, Inc. is kicking off the new year with the 2021 Chinese New Year collection, celebrating the Year of the Ox with releases from Nike, Jordan Brand, and Converse. The inspiration stems from the sights and sounds of the Chinese Temple Fair, or Miaohui. Colorway and material choices that are organized into three design themes: “Crackle” for the explosive firecracker, “Craftsmanship” for the artisanal Chinese knot, and “Creation” for the naturalistic spring blossom. Each detail immerses the collection in different senses and textures, showing off a full range of creative expression that typifies year-end celebration.