there are numerous foreign firms lining up to sell you part of the alternative xinjiang the american snowboard pioneers burton is one of them. we ve already seen in the last couple of years we ve seen, you know, triple digit growth. so we are. we re very excited about that. burton has signed up a world class chinese boarder, and she isn t even a teenager yet. the company is planning dozens more stores here. but how does its presence in xinjiang sit with an ethos that s about more than being just a business? we have two choices we can either, you know, divorce ourselves from xinjiang and just say, no, we re not going to do anything out there, or what we can do is we can try to understand what s going on in xinjiang better. and, you know yes, there may be some, you know. again, factually, i don t know. i m not a politician, i ve never studied any type of aspect of that. have you seen the media reports over the last couple of years? yeah, yeah, of course
it s very different to these images from the bbc s reporting in xinjiang over recent years of mass indoctrination and incarceration of chinese ethnic muslims. inside places that china used to deny even existed. china s leaders call it anti terror re education. the us and others say it s part of a genocide. there are numerous foreign firms lining up to sell you part of the alternative xinjiang the american snowboard pioneers burton is one of them. we ve already seen in the last couple of years we ve seen, you know, triple digit growth. so we are. we re very excited about that. burton has signed up a world class chinese boarder, and she isn t even a teenager yet. the company is planning dozens more stores here. but how does its presence in xinjiang sit with an ethos that s about more than being just a business?