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Swiss army knife maker Victorinox targets China's millennials and Gen Z with digital push, personalised products

Swiss army knife maker Victorinox is targeting young Chinese consumers with an online push and customisable products, after a pivot to e-commerce helped it recover from the pandemic-induced slump. ....

Hong Kong , Carl Elsener , Chinese Zodiac Swiss Army Knife , Mckinsey Global Institute , China Culture Range Swiss Army Knife ,

Interview: Swiss Army knives company Victorinox sharpens China business - Buz & Tech News

2021-05-04 12:20:55 GMT2021-05-04 20:20:55(Beijing Time) Xinhua English
by Martina Fuchs
GENEVA, May 4 (Xinhua) Switzerland s iconic little red knife has travelled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. This comes as its manufacturer Victorinox aims to make the cut in the Chinese market.
Founded as a cutlery shop in 1884, Victorinox, with its Swiss Army knives, has long shaped the Made in Switzerland global reputation for high quality products and embodied the very essence of Swissness .
But 2020 was a tough year with business hit hard by the COVID-19 pandemic, Carl Elsener, CEO of the 137-year-old family business, told Xinhua in a recent interview. ....

Swiss Confederation , Carl Elsener , Martina Fuchs , Karl Elsener , Zodiac Swiss Army Knife , Swiss Army , China International Consumer Products Expo In Hainan , Swiss National Pavilion , Embassy Of Switzerland , China Culture Range Swiss Army Knife , China International Consumer Products Expo , Hainan Province , Swiss Business Hub , Switzerland Global Enterprise , Swiss National , சுவிஸ் கூட்டமைப்பு , மார்டினா ஃப்யூக்ஸ் , சுவிஸ் இராணுவம் , சீனா சர்வதேச நுகர்வோர் ப்ராடக்ட்ஸ் எக்ஸ்போ இல் ஹைனன் , தூதரகம் ஆஃப் சுவிட்சர்லாந்து , சீனா சர்வதேச நுகர்வோர் ப்ராடக்ட்ஸ் எக்ஸ்போ , ஹைனன் மாகாணம் , சுவிஸ் வணிக மையம் , சுவிட்சர்லாந்து உலகளாவிய நிறுவன , சுவிஸ் தேசிய ,

Swiss Army knives company Victorinox sharpens China business

Biz / Company
Xinhua
  21:50 UTC+8, 2021-05-04
  0
Switzerland s iconic little red knife has traveled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week.
Xinhua
  21:50 UTC+8, 2021-05-04
  0
Switzerland s iconic little red knife has traveled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. This comes as its manufacturer Victorinox aims to make the cut in the Chinese market.
Founded as a cutlery shop in 1884, Victorinox, with its Swiss Army knives, has long shaped the Made in Switzerland global reputation for high quality products and embodied the very ess ....

Swiss Confederation , Carl Elsener , Karl Elsener , Zodiac Swiss Army Knife , Swiss Army , China International Consumer Products Expo In Hainan , Swiss National Pavilion , Embassy Of Switzerland , China Culture Range Swiss Army Knife , China International Consumer Products Expo , Hainan Province , Swiss Business Hub China , Switzerland Global Enterprise , Swiss National , சுவிஸ் கூட்டமைப்பு , சுவிஸ் இராணுவம் , சீனா சர்வதேச நுகர்வோர் ப்ராடக்ட்ஸ் எக்ஸ்போ இல் ஹைனன் , தூதரகம் ஆஃப் சுவிட்சர்லாந்து , சீனா சர்வதேச நுகர்வோர் ப்ராடக்ட்ஸ் எக்ஸ்போ , ஹைனன் மாகாணம் , சுவிட்சர்லாந்து உலகளாவிய நிறுவன , சுவிஸ் தேசிய ,

Interview: Swiss Army knives company Victorinox sharpens China business

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Interview: Swiss Army knives company Victorinox sharpens China business
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Undated photo shows the Swiss Army knives at the Victorinox s factory in Delemont, Switzerland. (Victorinox Swiss/Handout via Xinhua)
Founded as a cutlery shop in 1884, Victorinox, with its Swiss Army knives, has long shaped the Made in Switzerland global reputation for high quality products and embodied the very essence of Swissness .
But 2020 was a tough year with business hit hard by the COVID-19 pandemic, Carl Elsener, CEO of the 137-year-old family business, told Xinhua in a recent interview.
by Martina Fuchs
GENEVA, May 4 (Xinhua) Switzerland s iconic little red knife has travelled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. This comes as its manufacturer Victorinox aims to make the cut in the Chinese market. ....

Canton Du Jura , Swiss Confederation , Carl Elsener , Martina Fuchs , Karl Elsener , Zodiac Swiss Army Knife , Swiss Army , China International Consumer Products Expo In Hainan , Swiss National Pavilion , Embassy Of Switzerland , China Culture Range Swiss Army Knife , China International Consumer Products Expo , Hainan Province , Swiss Business Hub , Switzerland Global Enterprise , Swiss National , கேன்டன் டு ஜூரா , சுவிஸ் கூட்டமைப்பு , மார்டினா ஃப்யூக்ஸ் , சுவிஸ் இராணுவம் , சீனா சர்வதேச நுகர்வோர் ப்ராடக்ட்ஸ் எக்ஸ்போ இல் ஹைனன் , தூதரகம் ஆஃப் சுவிட்சர்லாந்து , சீனா சர்வதேச நுகர்வோர் ப்ராடக்ட்ஸ் எக்ஸ்போ , ஹைனன் மாகாணம் , சுவிஸ் வணிக மையம் , சுவிட்சர்லாந்து உலகளாவிய நிறுவன ,