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July 05, 2021 Live-streaming anchors promote clothing during a live-streaming session for Double 12 - a follow up to 11.11 Singles Day shopping festival, at the offices of Ruhnn Holdings in Hangzhou, Zhejiang province, China, Dec 11, 2019. Reuters Xinhe United Creation Park in the suburbs of Hangzhou, the e-commerce capital of China, looks like any other business park from the outside. Signs plastered on the building facades hint at what‘s going on inside. “Time is money”, “You’re unique”, “Nothing can replace you”, “Yesterday is history, good luck” and “Full of hope” are just some of the slogans meant to motivate the people who come here to learn one thing: how to become the next star influencer in China’s rapidly growing live-streaming market.

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