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It's that time of year again! The 35th annual National Fiery Foods and BBQ Show! March 1st thru the 3rd, at the Sandia Resort and Casino! It's the hottest show on earth! More than 1,000 different products from the U.S. and around the world for tasting and purchase! Cooking and barbecue demonstration ....
Peppers on the planet. these so-called chili heads get a rush from endorphins released from the body in response to pain. chili heads are people who adopted chili peppers as their hobby. reporter: that is paul bosland, director of the chili pepper institute. he said there is a rising demand for super hot, the hottest in the world, measured in scoville units. the higher the number, the hotter the pepper. a jalepeno, about 10,000 scoville units. a trinidad scorpion up to 2 million. eating a scorpion chili is like being pepper sprayed in your mouth. reporter: peppers so hot you need a gas mask to cook with them. whoa! okay. so why do people do this? we went to see blair lazar, the record holder for making the hottest hot sauce in the world. i think everyone needs to try to feel alive a little bit more. ....