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But as larry david could tell you the challenge of getting it out of the package is enough to curb anyone s enthusiasm. reporter: a common christmas complaint the struggle to unwrap a simple toy. 57 minutes. really? these days it seems things aren t just packaged, they re child proofed. you need a set of ginsu knives to open any of these packages. forget about scissors. you need to have scissors to get them open. we received 3.8 million customer contacts telling us that they experienced an issue with the packaging. reporter: the world s largest online retailer is putting pressure on manufactures, enrolling big companies like fisher-price, mattel, and proctor and gamble in a program. frustration free packaging. the program includes 80,000 different products. 12 million of the items amazon hopes to ship this year. ....