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Impossible Foods eyes schools for new customers
Food companies have come under fire for marketing to kids
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Impossible Burgers will be making their way onto school menus across the US. The meatless burger just received the Child Nutrition Label from the USDA, which could make it easier for public schools to serve the product because the Impossible Burgers will be eligible for national school lunch funding. Impossible Foods hopes to offer up protein-packed lunches that don’t generate as much greenhouse gases as red meat. But slapping branding on foods served up to kids can still be harmful, even if the meals might be better for the environment.