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Dive Brief: Beyond Meat is telling customers it plans to launch a chicken alternative this summer, Bloomberg reported, citing people familiar with the company s plans. The plant-based manufacturer has a long history with faux chicken, having first produced strips in 2012 before moving into plant-based beef. Beyond Meat pulled its frozen chicken-strips from shelves in 2019. Beyond Meat has cemented itself as one of the undisputed leaders in the plant-based sector, along with fellow upstart Impossible Foods. While beef is popular among manufacturers, more plant-based companies are expanding their reach into chicken and other meats. Dive Insight: Nearly a decade ago, Beyond Meat entered the food space as a maker of plant-based chicken. Since then, the California company has become known for its dominance in beef and more recently sausages. Beyond Meat pulled its earlier chicken strips because, the company said, they weren t delivering the same plant-based meat experience as so

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