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Monster Energy Goes For Gold With New Ultra Flavor Monster Energy Ultra Gold Now Available in Stores Nationwide News provided by Share this article Share this article CORONA, Calif., Jan. 26, 2021 /PRNewswire/ Monster Energy is proud to announce its latest addition to the Monster Energy Ultra family, Ultra Gold – a refreshingly light flavor that tastes like biting into a ripe, golden pineapple. Inspired by the ancient Greek legendary libation nectar of ambrosia, Ultra Gold provides a zero sugar, easy-drinking experience to satisfy the God or Goddess within. We are thrilled to introduce Ultra Gold to Monster Energy consumers, said Monster Energy s Chief Marketing Officer Dan McHugh. Monster Energy fans deserve the best and Ultra Gold certainly sets the standard for a zero sugar, energy boost. ....