Meghan McCartan Takes Top Marketing Role at Hightower The new head of marketing has taken over the responsibilities of former boss Abby Salameh, with plans to bring the growing marketing and advisor engagement teams closer together.
Meghan McCartan has stepped into her new role at Hightower as managing director and head of marketing, reporting to Chief Growth Officer Scott Holsopple. McCartan said she has plans to continue to focus the marketing department on advisor growth, which currently accounts for about 75% of her team’s efforts, and collaborate more with Hightower’s advisor engagement team, which helps advisors leverage the tools and resources the firm offers.