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NBA to target African smartphone owners, as Obama and others become investors

The National Basketball Association’s plan to tap African fans and new players in the world’s most youthful continent spurred billionaire Prem Watsa-backed private equity firm to invest in the franchise at a valuation of $1 billion. ....

South Sudan , Free State , South Africa , United Kingdom , Adam Silver , Dikembe Mutombo , Forest Whitaker , Barack Obama , Luol Deng , Grant Hill , Idi Amin , Vivo Energy , Basketball League Africa , National Basketball Association , Prem Watsa Backed , Fairfax Partners , Helios Towers , Chief Executive Officer Tope Lawani , Last King , Democratic Republic , Commissioner Adam Silver ,

NBA's Africa Push Is to Tap New Smartphone Users in Youth Market

(Bloomberg) The National Basketball Association Inc.’s plan to tap African fans and new players in the world’s most youthful continent spurred billionaire Prem Watsa-backed private equity firm to invest in the franchise at a valuation of $1 billion.

Helios Fairfax Partners Corp. ....

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