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E.l.f. Cosmetics launches 'your best e.l.f' experience on Apple Vision Pro

E.l.f. Cosmetics launches 'your best e.l.f' experience on Apple Vision Pro
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The value of blending: Inside E.l.f's post-cookie mobile strategy

Retail industry news, voices and jobs. Optimized for your mobile phone. ....

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e.l.f Beauty Sleighs the Holidays with its Latest Marketing Campaign on Triller

Senior Editor
e.l.f. Beauty is pumping up the volume this holiday season with a new five-track holiday album, “e.l.f. the Hauls,” while also becoming the first beauty brand to launch on the popular music video-making platform, Triller.
As a brand, we’re always pushing into new digital frontiers and in a mode of constant experimentation, Gayitri Budhraja, VP brand, e.l.f Beauty told
CGT. We saw an opportunity to enter Triller’s platform in a way that was bold, platform native, and become the first-ever beauty brand to launch a Triller challenge with an e.l.f.ed up holiday album we created. ....

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