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Creative transformation: how brands can accelerate creativity as a performance driver?

One of the biggest challenges for creative teams is linking outputs to business success. But with technology helping to transform creative teams, it's time for creativity to shine as a performance driver. The Drum and Celtra spoke to leading marketers from Foodpanda, OPPO, EA Games, JioSaavn and UpGrad about shining a light on creativity for performance and the challenges of digitally transforming. ....

Shreyas Shevade , Chiara Capitano , Gursimran Singh , Raushida Vasaiwala , Reinald Chee , Reative Works , Digital Transformation , Digital Advertising , Rand Strategy ,