Aditya Birla Group-owned Grasim Enters Paints Market, Targets Rs10,000 Crore Revenue Within Three Years forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.
Centre treats farmers' agitation in Delhi as a criminal activity: DMK MP Kanimozhi thehindu.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindu.com Daily Mail and Mail on Sunday newspapers.
Aditya Birla Group is investing in Birla Opus, its paints venture, with the aim to disrupt the industry and become the number two player. They plan to achieve a revenue of Rs 10,000 crore and cover the entire country by FY25.
With the launch, Grasim aims to take on the second spot after Asian Paints, the current market leader. Jefferies observed that competitors like JSW Paints and Astral are aggressively marketing to strengthen their positions.