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Sexual wellness PR and communications agency, Little Leaf Agency, has been appointed on retainer as the UK agency to represent the luxury lubricant brand überlube. ....
April 26, 2021 7:40 PMPleasure - By LOS ANGELES überlube, celebrating its 10th anniversary this year, is anticipating accelerated sales at the summer edition of the all-digital Adult Novelty Expo (ANE) this June 22-25. The Expo once again will go all-digital on ANE’s cutting-edge virtual platform, where qualified industry members can interact in a variety of ways that include 1-on-1 meetings, group presentations and through virtual booths. “We anticipate having some new products for ANE this summer,” überlube Brand Manager Cheryl Sloane said. “I’m really looking forward to connecting with everyone during ANE and getting in touch with the marketplace again. It will be great to check in with customers to see how their business is doing.” ....
January 23, 2021 6:10 PMPleasure - By LOS ANGELES From universal to highly specialized adult products, the last two seminars of the 2021 Adult Novelty Expo (ANE) emphasized the necessity of well-educated retailers. Friday morning’s “Do You Want Lube with That?” gently glided viewers into ANE’s final day and, but for each panelist Zooming in from his or her home, could easily have been its informal but informative counterpart from last January in Las Vegas, immediately pre-COVID. Regardless, in a lockdown quickly approaching its second year, the slick and polished lube vendors spoke very little of the pandemic but instead got right down to business. ....