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Denver Retailers Move Online, Add Outdoor Experiences to Lure Shoppers


The months immediately following COVID-19’s arrival in the United States felt like the beginning of retail Armageddon. With stores forced to temporarily shutter and shoppers required to stay at home, April 2020’s year-over-year sales plummeted by 27 percent, according to the Colorado Department of Revenue. Clothing stores at least those that didn’t specialize in adult pajamas were acutely hurt; sales of apparel and accessories nosedived from $63.7 million to $20.5 million over the same time period. “It was the hardest time I’ve ever seen,” says Grace Buttorff, the owner of Hailee Grace women’s boutique on Larimer Square. “But I never thought, ....

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