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StreamDaily » Archive » Imperfect influencers featured in YouTube-only campaign


Imperfect influencers featured in YouTube-only campaign
Cassandra Bankson, who has attracted nearly 650,000 subscribers by speaking openly about her acne, is one of the people featured in Dermablend s Camo Confessions initiative running until the end of the year.
March 19, 2014
Two years after shrewdly teaching the world not to judge a book by its cover with a video of a young man removing his makeup to reveal a body riddled in tattoos, Dermablend is back at it, this time with a trio of intimate confessions from online influencers and an invitation for others to join.
The global Camo Confessions campaign is a YouTube-only initiative, developed and executed by boutique-marketing agency Tuxedo in Montreal, that empowers men and women with minor to severe skin imperfections to confess on video how they “blend in to stand out.” For every confessional video uploaded to the brand’s YouTube channel, Dermablend will donate $1 to the Look Good Feel Better organiz ....

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